Purely from a marketing standpoint, here’s how I’d rearrange the calendar:

–Take two days out of January, so the month lasts 29 days (it’s most of our least favorite month)

–Put the two days at the end of February, so it’s a 30-day month.

–During Leap Year, tack on the extra day to the end of June. Or September. Who’s gonna mind?

But JDub, you don’t understand, it has to do with lunar cycles and blabity blah blah and—WHO CARES? We all do whatever our smartphone tells us to do. I don’t see any of my neighbors out there measuring the azimuth of the moon on the horizon. Shut your trap, Copernicus, and go along with the flow.